Pricing Your White-Label Proxy Service: What to Actually Charge

There's no single correct reseller markup — anyone offering one is glossing over the fact that it depends heavily on your buy-in rate at your volume tier, how much support and reliability you're actually providing on top of raw bandwidth, and what your specific client segment will bear. What follows is a framework for working it out for your own situation, not a number to copy.

Start with your real buy-in rate, not the headline rate

GlobProxy's per-GB rate drops as your own purchase volume increases — from $4.50 at the smallest tier down to $2.00/GB at the 500 GB Scale tier. Your actual margin math should use whatever tier you're realistically buying at given your total client base, not the entry-level number, and should account for the fact that your effective rate improves as your reselling business grows — which is itself a reason to price competitively early and grow into the better tier, rather than pricing for margin you don't have yet.

What you're actually charging for beyond the GB

• →Convenience — a client who'd rather pay you a flat monthly rate than deal with GB-based billing themselves
• →Support — you're the one who answers when something breaks, which has real value even if the underlying network issue is out of your hands
• →Bundling — if you're packaging proxy access alongside other services (scraping infrastructure, a SaaS product, managed automation), the proxy line item doesn't need to be priced in isolation
• →Reliability — auto-topup and active stock management mean a client's access doesn't silently fail, which is worth something distinct from the bandwidth itself

A simple way to sanity-check a price point

1. 1Take your actual buy-in rate at your current volume tier
2. 2Add your real support/overhead cost per client, even roughly — time spent isn't free even if it's not a line-item expense
3. 3Set your client price meaningfully above that combined number, not just above the raw GB cost
4. 4Check the result against what your specific client segment would realistically pay elsewhere — a freelance scraper and an agency buying for ten client accounts have very different price sensitivity